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Make marketing measurable.

Make marketing measurable.

Make marketing measurable.

Somewhere along the way, marketing broke.
We're building Layup to fix it.

The way we track marketing hasn't kept up with how we market.

The way we track marketing hasn't kept up with how we market.

What do we mean by this?

What do we mean by this?

We live in a post-ad world – where the views, clicks, and impressions only tell you half of the picture.

Marketing moves fast. Why leave modern channels like Linkedin content, X, and podcasts unmeasured?

We also live in a more connected one – where marketing teams, partners, and agencies should be brought closer with finance and ops.

Ryan, Mike, & Bads

We live in a post-ad world – where the views, clicks, and impressions only tell you half of the picture.

Marketing moves fast. Why leave modern channels like Linkedin content, X, and podcasts unmeasured?

We also live in a more connected one – where marketing teams, partners, and agencies should be brought closer with finance and ops.

Ryan, Mike, & Bads

The team we're building

The team we're building

The team we're building

Our Values


Own your craft

We embed ourselves with our customers to absorb every insight. We pick up the phones, we call in the favors, and we don't let rejection get in the way of our mission.

Be formidable

You want to be around people who intimidate you with how fast they respond and how much they get done.

Demand honesty

You're not afraid of asking "tell me what you really think." In fact, you expect it.

Communicate clearly

We minimize jargon and distill ideas down to their core. We speak plainly so everyone on the team can contribute ideas and be heard.

Founders

Ryan Xue

Co-Founder & CEO

Badal Jain

Co-Founder & CTO

Michael Lemm

Co-Founder & COO

Investors

Y Combinator

Soma Capital

Leonis Capital

Harrison Chase

Founder, Langchain