Make every customer relationship proactive.
Our Vision
No company can succeed without a deep connection to its customers.
Yet ironically, as businesses scale, they implement new systems like CRMs, ticketing, and product analytics that fragment their data and pull them further apart from truly "knowing" who they sell to. Slowly the magic of connecting with a customer, listening to their problems, and building a worthy solution gets lost. Momentum slows, and people start calling your product a "legacy" solution.
It's death by a thousand cuts and it doesn't have to be this way. You've done the work to win the deal, so earn the right to get the renewal and the ability to grow with your customers.
What's the ideal experience?
It's playing offense with your end-users might be frustrated about the bugs in your product and showing how quickly your team can resolve them
It's reaching out to a customer who is growing quickly to offer an upsell, get product feedback, or secure a testimonial.
It's finding your customer stuck in the set-up portion of your product docs and striking up a conversation about how they should use a Webhook instead
It's reaching out at the moment you deliver value. And in return getting hidden product insights, an opportunity to further your partnership, or a way to save a deal.
This is incredibly hard to scale. Today, customers are inundated with generic messaging that rarely delivers value, and customer success teams are overwhelmed by the amount of data they need to sift through to do their jobs effectively. Helping just one customer succeed could mean – checking in with your sales team for context about them, sifting through a product analytics dashboard for insights (or worse, hitting up your data science team for a custom pull), then working with your support team to ensure the bugs have been addressed – and only then crafting a nuanced, thoughtful note.
The best teams do this automatically with a high-touch model, but crafting thoughtful, value-oriented messages that strike at the right time is impossible when handling 30 to 200 accounts, each of which could have hundreds of users.
The future lies in connecting with every customer you have, at the exact moment you deliver value. At Layup, we're making this a reality.
No company can succeed without a deep connection to its customers.
Yet ironically, as businesses scale, they implement new systems like CRMs, ticketing, and product analytics that fragment their data and pull them further apart from truly "knowing" who they sell to. Slowly the magic of connecting with a customer, listening to their problems, and building a worthy solution gets lost. Momentum slows, and people start calling your product a "legacy" solution.
It's death by a thousand cuts and it doesn't have to be this way. You've done the work to win the deal, so earn the right to get the renewal and the ability to grow with your customers.
What's the ideal experience?
It's playing offense with your end-users might be frustrated about the bugs in your product and showing how quickly your team can resolve them
It's reaching out to a customer who is growing quickly to offer an upsell, get product feedback, or secure a testimonial.
It's finding your customer stuck in the set-up portion of your product docs and striking up a conversation about how they should use a Webhook instead
It's reaching out at the moment you deliver value. And in return getting hidden product insights, an opportunity to further your partnership, or a way to save a deal.
This is incredibly hard to scale. Today, customers are inundated with generic messaging that rarely delivers value, and customer success teams are overwhelmed by the amount of data they need to sift through to do their jobs effectively. Helping just one customer succeed could mean – checking in with your sales team for context about them, sifting through a product analytics dashboard for insights (or worse, hitting up your data science team for a custom pull), then working with your support team to ensure the bugs have been addressed – and only then crafting a nuanced, thoughtful note.
The best teams do this automatically with a high-touch model, but crafting thoughtful, value-oriented messages that strike at the right time is impossible when handling 30 to 200 accounts, each of which could have hundreds of users.
The future lies in connecting with every customer you have, at the exact moment you deliver value. At Layup, we're making this a reality.
No company can succeed without a deep connection to its customers.
Yet ironically, as businesses scale, they implement new systems like CRMs, ticketing, and product analytics that fragment their data and pull them further apart from truly "knowing" who they sell to. Slowly the magic of connecting with a customer, listening to their problems, and building a worthy solution gets lost. Momentum slows, and people start calling your product a "legacy" solution.
It's death by a thousand cuts and it doesn't have to be this way. You've done the work to win the deal, so earn the right to get the renewal and the ability to grow with your customers.
What's the ideal experience?
It's playing offense with your end-users might be frustrated about the bugs in your product and showing how quickly your team can resolve them
It's reaching out to a customer who is growing quickly to offer an upsell, get product feedback, or secure a testimonial.
It's finding your customer stuck in the set-up portion of your product docs and striking up a conversation about how they should use a Webhook instead
It's reaching out at the moment you deliver value. And in return getting hidden product insights, an opportunity to further your partnership, or a way to save a deal.
This is incredibly hard to scale. Today, customers are inundated with generic messaging that rarely delivers value, and customer success teams are overwhelmed by the amount of data they need to sift through to do their jobs effectively. Helping just one customer succeed could mean – checking in with your sales team for context about them, sifting through a product analytics dashboard for insights (or worse, hitting up your data science team for a custom pull), then working with your support team to ensure the bugs have been addressed – and only then crafting a nuanced, thoughtful note.
The best teams do this automatically with a high-touch model, but crafting thoughtful, value-oriented messages that strike at the right time is impossible when handling 30 to 200 accounts, each of which could have hundreds of users.
The future lies in connecting with every customer you have, at the exact moment you deliver value. At Layup, we're making this a reality.
Layup's Values
Take ownership
We can only win if we know the problem better than everyone else. We embed ourselves with our customers to absorb every insight. We pick up the phones, we call in the favors, and we don't let rejection get in the way of our mission.
Be formidable
We attack challenges, known and unknown, with intensity and urgency. Said another way, you want to be around people who intimidate you with how fast they respond and how much they get done.
Demand honesty
We spare each other the platitudes and we voice our disagreements openly. You're not afraid of asking "tell me what you really think." In fact, you expect it.
Communicate clearly
We minimize jargon and distill ideas down to their core. We speak plainly so everyone on the team can contribute ideas and be heard.
Team
Ryan Xue
Co-Founder & CEO
Badal Jain
Co-Founder & CTO
Michael Lemm
Co-Founder & COO
Tanush Yadav
Founding Engineer
Investors
Y Combinator
Soma Capital
Leonis Capital
