We’re excited to share that the Layup team will be joining Whatfix, where we’ll continue pushing forward the ideas that inspired this company from the very beginning.
Building Layup has been one of the most meaningful chapters of our lives. When we started this company, we were driven by a simple idea: software should feel intuitive, supportive, and human. That idea shaped everything we created — and ultimately reached more than 3 million people across the products that adopted Layup.
What made the journey special wasn’t just the technology. It was the people who believed in us along the way. Our team, our partners, and the organizations who took a chance on Layup all played a role in helping us explore what AI-native guidance could become. We’re deeply grateful for the support, encouragement, and curiosity we received throughout this journey.
As we begin this next chapter with Whatfix, we’re energized to help shape a future where software can guide people effortlessly. Whatfix shares our belief in that vision, and we’re excited to carry the heart of Layup’s work into a place where it can grow and scale.
Thank you for being part of our story — for your belief, your feedback, and the moments when you shared in the magic of what we built. We learned more from this experience than we ever imagined, and we are grateful for the privilege that it was.
With gratitude,
Ryan, Mike, and Bads