Layup makes software just work.
Software today is more powerful than ever—but also more complex. As products evolve, users are expected to navigate increasingly intricate interfaces, leading to frustration, friction, and endless helpdesk tickets.
At Layup, we believe the future isn’t about making users work harder—it’s about making software work for them. Instead of expecting users to manually click, learn, and troubleshoot: what if software could guide, assist, and even act on their behalf?
That’s why we built Layup. Our AI-powered second cursor isn’t just a guide—it’s the catalyst for a new era of user experience. With Layup, products become intuitive, onboarding becomes seamless, and support becomes nearly invisible. No tagging. No friction. Just effortless adoption.
The future of software isn’t people adapting to products. It’s products adapting to them.
Team
Mike and Ryan met at Cornell and they later met Bads through a mutual friend.
Before founding Layup, Ryan was the first business hire at Origin, a Series B startup, where he helped take the company from zero to one. Mike worked in finance and law which incidentally gave him firsthand experience with how complex software can slow users down. And Bads built and scaled complex systems as a software engineer at Amazon and NVIDIA.
With their combined experience in product, engineering, and operations, they all felt the same frustration—software was still making users do too much work. Instead of forcing people to navigate complex interfaces, why not build something that guides, adapts, and works for them? That idea became an obsession, and Layup was born.
Our Investors
The future we see.
Software is changing faster than ever. With the rise of AI agents, the way users interact with software is being completely redefined. The old approach to user adoption—endless onboarding flows, static tooltips, and support docs—was built for a different era. At Layup, we believe that the future of software isn’t just smarter—it’s frictionless. And we’re building it.